Page 26 - Banking Finance June 2017

INTERVIEW

is compliant with the latest RBI and PCI norms. The What is your projections to add new merchant
compact and robust solution is designed for indoor and in the current fiscal and in near future
outdoor use. As part of our growth plan, we are exploring new cities
OMA Emirates is also ready to deploy Tablet PoS Solution in across India focusing on Tier 2 and Tier 3 cities. Post the
announcement of the Pradhan
“ As a part of product upgradation and advancement, we Mantri Jan-DhanYojana, a majority

will also introduce new Value Added Services like integra- of new bank accounts have been
opened in smaller cities and rural
tion through QR Codes, Utility Bill Payments, etc. areas resulting in a surge of Debit
“
Cards usage in these markets.
India. The Tablet PoSsolution enables small shop merchants Merchants here have started to feel the need to have non
to use a tablet and mobile to generate bills and invoices in cash mode of payment options available. Considering our
addition to accepting card payments.
solutions have been well received in India in tier 1 cities,
The solution is a low cost alternative to high cost desktop we would strengthened our presence and network here by
means of enrolling new merchants in these cities.
TouchscreenPoS Solutions which widely used today. OMA
Emirates'Tablet PoSsolution includes a cash drawer, barcode In terms of number of devices, we aim to set up atleast
scanner, receipt printer and a tablet with MobiSwipe billing 50,000 mPoS terminals and in the process of deploying
and mPoS settlement application loaded. 1,00,000 of PoS terminals across India over next 1 year and
our approach has been quite aggressive.
What is your USP in comparison with your
We also plan to introduce a franchise model having a
competitors? network of DSA's. The increasing awareness about varied
With MobiSwipe, the solution is competitively priced unlike payment options as well as being able to provide cost
other similar solutions. Besides, it comes along with a card effective solutions has helped us reach these markets.
reader which is of superior quality. Likewise the Mobility
Moreover, consumers and merchants are now more
range and the Tablet PoS solution is also competitively priced
receptive towards trying out new technologies and this has
thus making it a perfect and seamless solution for smaller
facilitated the penetration of non-cash payments to a great
business units like SMEs, retail outlets, and other transaction
extent. As a part of product upgradation and advancement,
based businesses.
Clients from different industries can “ MobiSwipe, the solution is competitively priced unlike
avail product portfolios like loyalty other similar solutions. Besides, it comes along with a
cards, Gift cards, PrePaid cards etc., “
thus can do their own program card reader which is of superior quality.
management using our business
analytics tools to improve business keeping to the demand we will also introduce new Value Added Services like
and choices of their customers. integration through QR Codes, Utility Bill Payments, etc.

MobiSwipe can be integrated with loyalty programs and How secure and strong is the technology platform
existing billing systems. The web interface, enables a user you are using
to manage his account, and keep a record of his transaction Our partners that we work are world known terminal and
history, etc. It is also comes along with an auto reversal hardware providers which are compliant and are certified
process in case of failed transactions once an amount is keeping to all payment standard in the payments industry.
deducted. All of these features makes the solution an ideal All terminals are EMV compliant making them extremely
one for any business. secure for all transactions.

26 | 2017 | JUNE | BANKING FINANCE

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