Page 28 - Banking Finance June 2017

COVER STORY

Financial

Inclusion -

Poverty to

Prosperity

(a case study )

Mr. X has been recently appointed as Branch Head of a tive mindset for this .While analyzing the renewal of
small Branch namely Salamatpur (M.P.) Being a prudent Pradhan Mantri Suraksha Bima Yojana ( PMSBY) and
Banker he knows that business can only be developed and Pradhan Mantri Jivan Jyoti Bima Yojana ( PMJJBY) Mr. X
targets can be achieved through strategic planning and could observe that there are total 618 accounts opened in
continuous efforts. He was more focused on the Government his branch under BSBDA/BSBDS scheme under financial in-
sponsored schemes as he hails from rural areas. The efforts clusion. Following is the position of the Insurance renewal
need to be converged so as to cover the various aspects of under these accounts:
PMJDY, like availing of Micro Credit, Insurance & Pension.
S.No Name of Scheme Accounts Renewal
1 BSBDA 56 PMSBY
It was his firm belief that MSME are core sector for real
development of the rural areas as they can be started from 2. BSBDS 48 PMJJBY
small amount and job oriented, which is need of the hour
for our Country. There was hue and cry amongst banks for So, total 104 insurance policies have been renewed out of
recent BSBDA/BSBDS accounts. Everybody is having nega- 618 account opened so far. This has clicked an idea to his
mind that 104 persons of this village are aware about Insur-
About the author ance benefit. Salamatpur is very small village having popula-
tion of nearly 2800. Literacy rate of this village is very low.
B. M. Saini
Chief Manager (Faculty) Further, Mr X could gathered that most of the young
Union Bank of India people are going to the nearby city for daily job/wages.
Staff Training Centre,
Bhopal Fortunately, Panchayat Samity headquarter is very near to
Branch and Sarpanch is also elected from this village. The

28 | 2017 | JUNE | BANKING FINANCE

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