Page 30 - Banking Finance September 2019

PRESS RELEASE

BookMyForex Partners with YES Bank to Launch Forex Card on Visa

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offer products and services that will delight the
international travellers.”
Ritesh Pai, Chief Digital Officer, YES Bank said,
“YES Bank is pleased to partner with
BookMyForex to provide efficient digital
payment solutions coupled with value added
services to customers while travelling abroad.
Such a partnership reinforces trust of industry
players in the Bank and stands testament to
its digital first approach in implementing new
age banking solutions for the ease of its
customer.”
Murali Nair, VP and Head of Business
Development, India, Visa said, “People who
travel overseas and to different countries often
have to manage multiple currencies in cash and worry about
BookMyForex.com, the world’s first and largest
the threat of loss or theft. We are delighted to partner with
marketplace for foreign exchange and remittances,
announces the launch of a Co-branded Multi-Currency Forex YES Bank and bring India’s first co-branded Multi-Currency
Travel card in partnership with YES Bank and Visa to offer Travel Prepaid Card to the customers of BookMyForex. They
can now travel and use these cards in any part of the world
a seamless experience to Indian overseas travellers.
without worrying about their money’s safety.”
Customers will now be able to buy Forex Travel Cards at
the click of a button on the BookMyForex platform and get Madhusudanan R, Managing Director, M2P Solutions P Ltd.
free doorstep delivery across major cities in India. Further, said, “With the burgeoning foreign travel of Indian’s for
to promote sale of forex travel cards over forex currency leisure or work, the Money Card anchored around customer
notes, BookMyForex will offer Zero Margin or exact Inter- convenience and security will enhance the overall
Bank rates 24x7 on Forex card sales. BookMyForex is also experience of using Foreign currency travel cards. We are
offering new age and increasingly popular contactless cards pleased to partner with YES Bank and BookMyForex to roll
that allow a user to simply tap their card on a POS terminal, out this product in India.”
a must-have feature in countries such as the UK where some The card’s distinctive features provide travellers total
merchants only allow contactless payments. control of their card at their fingertips. Travellers can load
Sudarshan Motwani, Founder and CEO, BookMyForex.com up to 10 currencies on the card. With the accompanying
said, “We are on a mission to bring completetransparency mobile app that will be rolled out by BookMyForex soon,
in foreign exchange rates and promote cashless forex customers will be able to get real-time notification alerts
transactions. BookMyForex-YES Bank card allows us to offer and view the INR equivalent of all spending amounts.
customised payment solutions to suit varying requirements Customers will also be able to track their currency wise
of international travellers. We shall soon be launching balances, locate surcharge-free ATMs nearby and reload
several new variants of this card that will allow never- their travel cards while on the go. Additionally, in case of
before features. Customers will soon be able to manage the suspicious transactions, the card can be easily locked/
Travel cards via the BookMyForex Mobile App, greatly blocked by the traveller without assistance from customer
improving the end-user experience. We have been able to service. The BookMyForex-YES Bank Multi-Currency Visa
become the market leader in retail forex by offering card can be booked on BookMyForex’s website or mobile
transparent rates and a state-of-the-art transaction App and delivered across all major cities in India in a
tracking system to the customers and we will continue to controlled delivery turnaround time of just 6 hours or less.

30 | 2019 | SEPTEMBER | BANKING FINANCE