Page 2 - SEO Mad Scientist 2020 Report
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SEO Mad Scientist 2020 Report


               12 Months Testing SEO Tactics







               As scientists, we test a lot of SEO ideas. Some will provide valuable insights you can use to
               improve optimization, but oftentimes there are inconclusive results. We are not only out to find
               what works and what doesn't work, but more importantly why it works.

               When testing, if you produce a result once you don’t have any basis to determine if your findings
               are definitive or not. In many of our tests, we’ve mentioned not getting consistent outputs. This is
               why retesting your experiment multiple times is vital to the validity of your findings. We generally

               run each test multiple times before reporting the findings.

               You can sort through the tests by subject and find links to corresponding weekend updates. Keep
               in mind, many of these tests continued to run after the report, so look at more recent  weekend
               updates for more info.


                   ●   Schema Tests
                          ○   Is Schema Used to Index?
                          ○   Will Google Index Schema Based on Entity Association?
                          ○   Are GMB Rankings Influenced by Schema Markup Referencing Keywords?
                          ○   Can You Trigger a Video Snippet with Video Schema?

                          ○   Would Schema Result in an Advantage if Google Displayed the Snippet?
                          ○   Is There Any Value to Inner Linking in Schema?
                          ○   Does Schema Help You Rank Organically?
                          ○   Is Off-Page Schema Linking More Powerful for Rankings?
                   ●   Duplicate Content Tests
                          ○   Can You Duplicate Content from Events and Rank?
                          ○   Will You Be Penalized for Duplicate Content if it’s No Longer Online?
                          ○   Is Duplicate Content Negative for Site SEO Even if it’s Beneficial for Internal
                              Linking?
                          ○   What is the Impact of Adding Years in Duplicate Content?
                          ○   Can You Use Duplicate Content with Geolocation Changed and Still Rank?
                   ●   Jump Link Tests
                          ○   Do Jump Links Help with Local Rankings of Long-Tail Keywords?
                          ○   Are Table of Contents Jump Links More Effective?


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