Page 3 - SEO Mad Scientist 2020 Report

○ Are Jump Links Indirect Ranking Signals?
● Image & Video Snippet Tests
○ Will Mimicking Image & Video Snippets in SERPs Trigger a Snippet for Our Site?
○ How Can You Change the Image Snippet? (3 Test Variations)
● PBN Tests
○ Are PBNs Effective & Safe?
● GMB SEO Testing
○ How Much Does Your Website Impact Google My Business Rankings?
○ What is the Impact of GMB CID URL 301 Redirects?
○ Do 301 Redirects to GMB Impact Local Rankings?
○ Is There Any Value to GMBs Link Swapping?
○ Can Verified GMBs Without an Address Rank SAB in Other Areas?
○ The Effectiveness of GMB App Edits
○ Will Google Rank a Service Business Page Better if it’s Also Included in a Local
Directory?
○ How to Improve Organic Rankings of GMB Website Test
○ How Effective is it to Include the Keyword in GMB Name?
○ How Much Does the GMB Description Impact Rankings?
● Emoji Tests
○ How Does Google Understand Emojis in Headings & URLs?
○ Will Google Strip Emojis from Content Pulled for the Description?
● Image Tests
○ Is EXIF Data Indexable for Organic or Image Search?
○ Does EXIF Data Help with the Onsite Organic Search?
○ Does EXIF Data Help with GMB Local Search?
● Linking Tests
○ What Type of Contextual Reference Carries the Most Authority?

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