Page 10 - Media&Information Literacy - Good Practices
P. 10
People have the tendency to associate with like-minded others (people of the
same age, gender, class, origin, or with the same interests or problems).
That is why our digital networks in social media often reflect our choice of
friends and affiliations in real life. Our digital networks are a combination of
the friends and networks we have in real life, users we only know virtually
through the web, and people and organizations that represent or mirror our
interests, experiences or viewpoints.
Such networks determine what information we receive. The interests and
views of our network influence the algorithms that social
media use to determine what we get to see and
what stays hidden. We trust our network and the
information it provides, and very
often, we don’t even perceive opposing
views. This is called an information bubble.
Sometimes it is also referred to as a filter
bubble or echo chamber. In an information bubble, we feel well informed but
actually, we are only exposed to selective information that reflects our
beliefs.