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Conservatives using new and alternative media, and targeted direct marketing

to BRAND Democrats as far-Left radical, mean-spirited and violent socialists.

FedUp PAC Took the Lead in Pushing GOP to

Nationalize 2018 Midterm Elections

As the final analysis of the 2018 midterms came to Instead, FedUp PAC Chairman, Richard A.
a close, it became clear that FedUp PAC was the Viguerie, known as one of the creators of the
only conservative political action committee that modern conservative movement and credited
had the credentials and expertise to use new and with pioneering conservative direct target
alternative media and targeted direct marketing to marketing, guided FedUp PAC to reach the right
begin the branding of Democrats as dangerous far- audience with the right message that helped
Left, radical socialists during the 2018 midterms. redirect the midterm debate around national
Thanks to that effort, which was fueled by FedUp conservative issues.
PAC supporters, we were able to target specific
conservative voting blocs, like Protestants and Again, something TV advertisers can’t say and
Catholics, to refocus the midterm debate around radio advertisers can’t do.
national conservative issues. In fact, FedUp PAC was able to reach literally
millions of eligible voters in some 57 swing
As FedUp PAC Chairman Richard A. Viguerie
pointed out in a nationally televised press congressional districts and 7 key Senate races with
conference the day after the midterms, precision message targeting.
“Republicans never win elections unless they are Message targeting such as:
nationalized around conservative issues.”
• Reaching out to 1.9 million Catholics.
With the U.S. Senate remaining in GOP control, With 4 videos we targeted the Catholic vote
and House losses lower than Republicans feared about the dangers of the Democrats’ anti-
and Democrats hoped for, FedUp PAC supporters Catholic bias and goal to urge Catholics to
should know that they made a difference. abandon their beliefs in favor of a socialist
agenda. These videos: “This Election
FedUp PAC Uses Direct Target You Have a Choice,” a video about the
Marketing to Refocus Election Debate virtues of Mother Teresa’s Catholic view

of the sanctity of life over the Left’s lust
What set FedUp PAC apart from all other
conservative PACs is that it has emerged as for abortion. “They Don’t Want Catholics
the nation’s leader in political branding through on the Courts,” a powerful video that
documents how Catholic dogma is a threat
the use of direct target marketing. Other PACs
focused on radio and television ads. Not to the Left’s socialist agenda. “Forcing
FedUp PAC! Catholics to Change Their Beliefs,” about

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