Page 58 - Stephen R. Covey - The 7 Habits of Highly Eff People.pdf
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customer buying habits and motives, and  provide the force necessary  to  organize
                 resources in the right direction.

                  Such changes as deregulation of the airline industry, skyrocketing costs of health care,
                 and the great quality and quantity of imported cars impact the environment in significant
                 ways. If industries do not monitor the environment, including their own work teams, and
                 exercise the creative leadership to keep headed in the right direction, no amount of
                 management expertise can keep them from failing.

                 Efficient management without effective leadership is, as one individual phrased it, "like
                 straightening  deck  chairs  on  the Titanic." No management success can compensate for
                 failure in leadership. But leadership is hard because we're often caught in a management
                 paradigm.

                 At the final session of a year-long executive  development  program in Seattle, the
                 president of an oil company came up to me and said, "Stephen, when you pointed out the
                 difference between leadership and management in the second month, I looked at my role
                 as the president of this company and realized that I had never been into leadership. I was
                 deep  into  management,  buried  by pressing challenges and the details of day-to-day
                 logistics. So I decided to withdraw from management. I could get other people to do that.
                 I wanted to really lead my organization.

                 "It was hard. I went through withdrawal pains because I stopped dealing with a lot of the
                 pressing,  urgent  matters  that  were  right  in  front of me and which gave me a sense of
                 immediate accomplishment. I didn't receive much satisfaction as I started wrestling with
                 the direction issues, the culture-building issues, the deep analysis of problems, the seizing
                 of new opportunities. Others  also  went  through withdrawal pains from their working
                 style comfort zones. They missed the easy accessibility I had given them before. They still
                 wanted me to be available to them, to respond, to help solve their problems on a day-to-
                 day basis.

                  "But I persisted. I was absolutely convinced that I needed to provide leadership. And I
                 did. Today our whole business is different. We're more in line with our environment. We
                 have doubled our revenues and quadrupled our profits. I'm into leadership."

                 I'm convinced that too often parents are also trapped in  the  management  paradigm,
                 thinking of control, efficiency, and rules instead of direction, purpose, and family feeling.
                 And leadership is even more lacking in our personal lives. We're into  managing  with
                 efficiency, setting and achieving goals before we have even clarified our values.

                 Rescripting: Becoming Your Own First Creator

                 As we previously observed, proactivity is  based on the unique human endowment of
                 self-awareness. The two additional unique human endowments that enable us to expand
                 our proactivity and to exercise personal leadership in our lives  are  imagination  and
                 conscience.
                 Through imagination, we can visualize the uncreated worlds of potential that lie within
                 us. Through conscience, we can come in contact with universal laws or principles with
                 our own singular talents and avenues of contribution, and with the personal guidelines
                 within which we can  most  effectively  develop them. Combined with self-awareness,
                 these two endowments empower us to write our own script.




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