Page 3 - Realtai - Communications Strategy
P. 3
Realtai communications strategy
TABLE OF CONTENTS
Introduction……….…………………………………………………………………………….…………………….04
Market context………………….……………………………………………………………………………………06
Communicaton objectives………….……..…………………………………………………………………08
SWOT analysis….………………………….…………………………………………………………………………12
Key messages…………………………………………………………………………………………….…………..15
Target audiences……..…………………………………………………………………….………………………17
Strategy..…………………………….………………………………………………………………………………….22
Strategic Overview
Marketing communication strategy
Principles
Delivery of outcomes……..………………………………………………………………….……….…………26
House in order
Communication delivery
Measuring success
Project management
Final thoughts.…………………………………………………………………………………….……….………41
PRIVATE AND CONFIDENTIAL 02
