Page 7 - Realtai - Communications Strategy

Realtai communications strategy

Market context.

Charity retail is booming. Having increased its market share of the high street by 5%, it

grosses millions of Euro each year and is now more professional and more environmentally

friendly than ever before. Shopping at charity retail has become trendy. For consumers, a
visit inside the unassuming shop front opens up a new and more valued world of

‘collectables’, ‘retro rails’ and ‘designer’ boutique offerings. Step aside the cluttered
standardised world of decades old charity retail. Charity retail shops are smart and

modern with slick interior design, many now have websites and digital shops, markets,

media and retail partners and spoils of the consumer boom, making them the sustainable
‘hero’ of the high street.

However, whilst there are thousands of charity retail outlets gracing highstreets across

the UK and Ireland, there are limitations to their scale and growth, namely cash flow, and

frustrations i.e. diverse rental convenants that stunts the immense growing opportunity
for the market and the personnel within charity retail.

Realtai’s entry brings a unique bespoke charity retail offering to the market, a streamlined
solution and partnership approach which is beneficial to both charity and landlord.

Realtai also brings immense opportunity to the market. Physically, through the rollout of
charity retail outlets and the coinciding benefits, relationships and partnerships.

Emotionally, mental health plays a key role in the delivery, from c-suite personnel potential
right through to shop management and staff and the local community.

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