Page 10 - Realtai - Communications Strategy
P. 10
Realtai communications strategy
Communication tasks.
Effective communications are essential to the success of any newly established
organisation. In a changing environment, one that has had its doors closed through a
pandemic, challenging financial times, the growth of ecommerce and the consumer
stigma attached to shopping at charity retail shops, services are transforming and it is
essential that Realtai communicate effectively with its target audiences.
Effective communications is therefore essential in developing and delivering clear
messages to:
Communicate the information Realtai customers / potential customers need to
understand and appreciate the product offering being brought to market.
Communicate about the impact Realtai can / will have on the industry and the charity
retail sector.
Influence the behaviour and attitudes of Realtai customers/potential customers by
developing and delivering clear messages.
The communication tasks associated with delivering these clear messages must be
consistent and deliver objectives through a number of key functions:
PRIVATE AND CONFIDENTIAL 09
