Page 13 - Realtai - Communications Strategy

Realtai communications strategy

Swot analysis.

In setting out the communications strategy, the following SWOT analysis outlines Realtai’s
current communications strengths and weaknesses, and identifies any potential threats

and opportunities for Realtai moving forward. These form the basis of the

communications strategy…

STRENGTHS WEAKNESSES

Realtai brings incredible industry knowledge Realtai is a new asset class concept
and expertise. that is untested.

The business is agile in its response to the Realtai is Irish with a small team based
market. in Ireland which may cause concern
for potential UK / global clients.
The Realtai product is innovative, easy to
understand and brings a new excellence to Realtai has to scale quickly to meet
the industry. demands and expectations of
investors.
The Realtai product is lower risk vs competitor
offering. Realtai could be facing possible
perception of ‘Vulture’ fund
It has the ability for multi duristiction scale domination.
and growth.
Issues may arise around distance for
Realtai is dependable, reliable, responsive, execution of product.
accessible, validated and flexible.

The small team are hard-working, fun,
experienced, knowledgeable and bursting
with optimism.

Realtai’s pandemic market entry is positive
timing.

Realtai’s housing renewal boosts the brands
offering, scale and scope within the
community.

Realtai supports a greener high street
approach to sustainability.

PRIVATE AND CONFIDENTIAL 12