Page 14 - Realtai - Communications Strategy
P. 14

Realtai communications strategy






                OPPORTUNITIES                                        THREATS


                There is huge scale and scope opportunities          The optimism of the team and the
                for the charity retail market.                       company.

                To make a difference to Realtai’s partners,          Limitations on sandbox and fulfilling
                which include, client and investors.                 criteria for funders investment funds.

                The rewards of a co-creation retail strategy to      Not meeting investor expectations.
                both Realtai and the client.
                                                                     Competition of landlords and
                Multi duristriction opportunities, UK and            muddying of waters between Realtai,
                Ireland and benefits of clusters, multi shops        landlords and clients.
                in one location, to clients, the sector and
                Realtai.                                             There is now a reduced high street
                                                                     footfall, with more reliance on e-
                Social housing market and ability to maximise        commerce offering.
                on double building occupancy.
                                                                     Potential neighbour / community
                ESG – development of new asset class                 reluctance, protests against
                market.                                              introduction of social housing to area.

                                                                     Property values.

                                                                     Tax break abolition and charity
                                                                     organisation restructure required to
                                                                     meet the criteria.





































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