Page 19 - Realtai - Communications Strategy
P. 19
Realtai communications strategy
Here is a summary of some of the target audiences we are aiming to reach through this
strategic communications plan plus the key messages and channels we will use to
communicate:
AUDIENCE KEY MESSAGES KEY CHANNELS
Head of Retail / key Realtai is part of the sector and Umbrella bodies, UK and
senior management plays its role in collaboration Ireland (sponsorships, events,
decision makers at with the industry. research etc).
national and
Realtai offers a bespoke and Social media campaigns –
international Charity
unique approach to charity LinkedIn (organic and paid for
Retail Organisations.
retail property management. content).
The values, integrity and Direct marketing – monthly e-
security of Realtai. zine.
Benefits of a partnership with PR: Realtai owned events,
Realtai – scale, potential, long launch event, networking
term support, financial stability events, partner events etc.
etc.
Social Housing Realtai is part of the sector and Umbrella bodies, UK and
Providers can bring a whole new offering Ireland (sponsorships, events,
to social housing with 2-tiered research etc).
property offering.
Local authorities.
Housing renewal, bringing
accommodation back to use in Social media campaigns –
regional towns and city centres. LinkedIn (organic and paid for
content).
Benefits of a partnership with
Realtai. Direct marketing – monthly
e-zine.
PR: Realtai owned events,
launch event, networking
events, partner events etc
PRIVATE AND CONFIDENTIAL 18
