Page 20 - Realtai - Communications Strategy
P. 20
Realtai communications strategy
AUDIENCE KEY MESSAGES KEY CHANNELS
Partners (i.e Realtai is a new asset class Trade media outlets in
ecommerce, offering that is bringing a ecommerce and charity retail
others etc.) sustainable approach to the high sector.
street and changing how charity
retail impacts the high street. Co-content creation articles
for distribution through
The benefits Realtai bring to the direct marketing, umbrella
market enables charity retail to bodies, social media, blog
explore and enhance other etc.
offerings i.e. ecommerce
Partners (ie. Realtai is experienced, skilled, Engage with BDO to
BDO) voiced and knowledgeable on commission research /
the charity retail environment reports annually to highlight
and has developed solutions industry issues, trends, stats
for the sector from listening etc.
and reacting to the wants and
needs of charity retail Results to be used for PR /
organisations, personnel and media outreach with support
those on the ground, through marketing – social,
managing retail outlets. blog etc.
Trade media (Civil Realtai is a new voice in the Appropriate sponsorships,
Society magazine, industry, delivering a bespoke awards, co-creation on
Charity Finance offering to market and research and industry news,
etc.) changing the retail operations opinion pieces etc.
of charity industry.
Mainstream Realtai is a voice within the Re-active strategy when
media (national charity retail industry, bringing appropriate to include PR
and regional) opinions and influence to the campaigns, placement of
forefront of its operations. industry content, reports,
research etc.
Crisis management alerts
and strategy in place.
PRIVATE AND CONFIDENTIAL 19
