Page 21 - Realtai - Communications Strategy
P. 21
Realtai communications strategy
AUDIENCE KEY MESSAGES KEY CHANNELS
Green/sustainability Realtai bring and support a Charity Umbrella bodies, UK and
outlets ‘greener’ approach to the high Ireland (sponsorships, events,
research etc).
street.
Green / sustainable umbrella
Charity Retail reuses, recycles bodies.
and reclaims thousands of
Social media campaigns – LinkedIn
tonnes of CO2, prevents
(organic and paid for content).
landfill.
Direct marketing – monthly e-zine.
Oak’s property management
PR – Green / sustainable trade
sustainability offering
magazine and online outlets –
sponsorships, awards, summits
etc.
Estate agents Realtai’s mission, values and Direct engagement with local
offering to charity retail and and national estate agent chains
estate agent role in opening (when appropriate).
up property opportunities for
purchase. Co-content creation articles for
distribution through direct
marketing.
Estate agent / trade associations
and media to communicate role
and position of Realtai and
benefits of same.
Local authorities Realtai’s position as a game Direct engagement with local
and government changing partner in the charity authorities and TD’s to
departments retail sector and the benefits communicate Realtai’s local entry,
this brings to the high street, support for the industry and role in
towns and cities. its approach to a greener,
sustainable and more profitable
Realtai’s relationship with local high street.
authorities and government
departments to support a
collaborative approach to
change, policies, tax.
Housing renewal and
strategies for rollout of same.
PRIVATE AND CONFIDENTIAL 20
