Page 24 - Realtai - Communications Strategy

Realtai communications strategy

This will be achieved through the planned use of consistent, high quality, relevant and cost-
effective communications.

To ensure charity c-suite decision makers,
stakeholders, partners, communities, employees,
clients and prospects have a clear understanding of
Realtai’s vision for the industry, it’s passion to bring
about change, it’s relationship as part of the industry,
its product offering and the benefits of same to the
charity retail industry and landlord.

Clients, prospects, the Realtai is highly regarded Realtai is respected as an Realtai is recognised as a
industry, skakeholders, and visibly recognised as industry voice that drives product / service where
partners etc are fully property leader within the change, positively people, communities,
informed and empowered charity retail sector. influences behaviours and charities and businesses
to participate in decisions brings solutions to the prosper and reach their full
that affect them, their forefront. scalable potential.
organisation and the
industry.

Principles.

Through implementation of the communications strategy, Realtai will strive to:

Secure and strengthen the market entry reputation of Realtai as a leader in the

sustainable charity retail property management sector.

Make the Realtai offering easy to understand, using language that resonates with target

audiences.

Ensure all communications are consistent and co-ordinated across all channels to

provide maximum support to Realtai’s sales and investor strategies.

Ensure charity retail, partners, investors and employees understand and support Realtai’s

vision and their contribution to it.

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