Page 28 - Realtai - Communications Strategy
P. 28
Realtai communications strategy
TOOLS USE OF TOOLS ACTION POINTS
Measurement tools in place to ensure
we are maximising on LinkedIn’s value
and its effectiveness in reaching target
audiences.
Databases An up-to-date and Set up and establish a database
segmented database will be a partnership i.e. Mailchimp.
portal for timely and seasonal
communication to clients, Created content relevant to Realtai’s
prospects, connections etc. key messages and segmented
audiences.
Segmented databases will
offer opportunity to tailor Set a strategy for monthly/ timely
message, communicate direct marketing outreach.
industry and company news,
sales information etc. Ongoing upkeep of database to
ensure contacts are up to date.
Measurement tools in place to
measure effectiveness of database
and absorption of information.
Imagery/Video
For use and placement in Develop a bank of existing imagery
content direct marketing campaigns, being used across website and
across LinkedIn, sales & marketing materials.
marketing materials to bring
the Realtai story to life. Explore stock imagery and imagery
of the charity retail environment
that we can have permission to
use.
Realtai client photography etc to
be obtained over time to assist
with case studies etc.
PRIVATE AND CONFIDENTIAL 27
