Page 32 - Realtai - Communications Strategy

Realtai communications strategy

Assistance with growth of audience base.

Attendance / visibility at umbrella body awards,
events, networking opportunities.

Engagement and relationship building with key
personnel at same.

4. Some of the core areas include but not limited to.

Support Realtai in social media outreach to key
Management of audiences.

social media -
Ongoing managing, posting, liking and
LinkedIn. commenting on and from company page.

Connect and network with connections and
targets.

Drive one to one conversations with key retail

directors / decision makers.

Create text / copy to support campaigns and
outreach – posts, opinion pieces, link to blog
posts, media coverage of industry topics, case
studies, sharing of industry reports etc.

Driving re-active and pro-active social
conversations.

Create, design and implement paid for LinkedIn
advertising that supports the objectives of
Realtai communication strategy.

Tie in with Oak and other key partners
(sustainability, ecommerce, property market) to
drive conversations and influence same with

key Realtai messaging.

PRIVATE AND CONFIDENTIAL 31