Page 37 - Realtai - Communications Strategy

Realtai communications strategy

Measuring success.

The communications strategy will be monitored and evaluated using a variety of internal

and external methods:

Each campaign for Realtai will have a clear action plan with an Implementation

schedule that includes monitoring and evaluation mechanisms. Campaign objectives
will be set and a clear schedule of activities agreed well in advance of any event or

activity.

Traction and measurement tools will be put in place by FBF Communications,

internally and across all third parties so that Realtai can benchmark progress and
success.

Website traffic and analytics monitoring will be implemented, monitored and
evaluated regularly.

Progress will be reported to the management team at Realtai on a monthly basis and
will contribute to the overall monitoring and evaluation of Realtai’s marketing and

communications work.

Monthly meeting of Realtai and FBF Communications – this will meet on a monthly

basis to review progress, share expertise and drive the Realtai marketing
communications function.

An evaluation of all campaigns and activities will be carried out to assess how
objectives have been met.

Media Reports –Quarterly analysis of enquiries, responses, results, reputation and

coverage achieved (where appropriate).

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