Page 38 - Realtai - Communications Strategy
P. 38
Realtai communications strategy
Key channels will be monitored and the impact of campaign and news activity
evaluated, with external support. This includes advertising, print media, social media
etc..
Social media analytics for organic and paid for content will evaluate campaign
performance and where adjustments can be afforded.
Database usage, ezine open rates and enquiries / feedback will be evaluated through
database supplier to garner the success open / fail rate of direct marketing.
Results of market visibility, traction and reaction, stakeholder feedback etc..
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