Page 34 - Realtai - Communications Strategy
P. 34

Realtai communications strategy





                                                        Use partnership relationships to boost content,

                                                        trust and credibility in Realtai and leverage
                                                        these relationships by co-hosting events,

                                                        speaking opps, seminars, workshops etc to
                                                        showcase synergy between partners and

                                                        strength within the industry.






                 7.                               Some of the core areas include but not limited to. .

                                                        Organisation, co-ordination and promotion of
                 Hosting Realtai                        Realtai events – local, national, launch event etc. to

                 owned corporate                        engage with target audiences, strengthen

                 events.                                relationships with partners and to target and
                                                        communicate the message of Realtai collectively.



                                                        Host Realtai owned events, locally and nationally
                                                        to drive awareness of the brand and product

                                                        offering.


                                                        Tie in with partners to create events that tackle
                                                        industry issues and bring solutions to the forefront


                                                        Structure events to form opinions, influencer

                                                        perceptions, attitudes and behaviours and
                                                        showcase benefits

























                                                                           PRIVATE AND CONFIDENTIAL 33
   29   30   31   32   33   34   35   36   37   38   39