Page 39 - Realtai - Communications Strategy

Realtai communications strategy

Project management.

This initial project management timeline sets out activity for the remainder of 2021. As a WIP
document, from initial outset it will become a shared file which will be updated regularly with

deliverables, actions and deadlines, including team responsibilities and will set the

foundations for the population of activity into 2022 as activity is agreed for rollout and
activation.

Communication activity May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Realtai - market entry

Strategy May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Amendments & agreement of
communication strategy
Initial 8 month communication action
plan to be agreed, drafted & approved

Getting house in order.

Website May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Website to be completed & go live

Blog to be added and content written in
advance of going live

Social media - LinkedIn May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Company LinkedIn to be finalised & all
connections imported
LinkedIn ads strategy to be drafted and content
created ready to go live
Content for LinkedIn to be drafted in advance of
going live with monthly content to follow

Direct marketing - databases May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Set up and establish database software
provider
Contacts to be segmented and imported
Content for direct marketing outreach to be
drafted in advance of going live
Direct marketing outreach to be drafted for rest
of the year - content and timelines
Ongoing upkeep, segmentation and monitoring
of all databases
Imagery/video content May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Develop bank of existing imagery for use across
website and marketing platforms
Explore stock imagery of retail charity
environment for use across comms outreach

PRIVATE AND CONFIDENTIAL 38