Page 42 - Realtai - Communications Strategy
P. 42
Realtai communications strategy
Final thoughts.
The Realtai communications strategy plans to address all the necessary aspect of a
communication strategy aimed at increasing awareness of Realtai, at creating market
entry identity and at achieving measurable results, through continued engagement with
audiences through direct marketing, PR, trade / umbrella bodies, digital and by using
Realtai’s own platforms and those of its partners to propel Realtai as a respected voice in
the industry.
This communications strategy gives a general idea about the rollout of Realtai’s
communication plans in 2021 / 2022, set in place for an initial 18-month period, from then
will be yearly reviewed and updated. Each communication activity will have an objective,
plan of action, KPI and measurement and evaluation tool to ensure it is efficient, effective
and productive to the Realtai brand.
PRIVATE AND CONFIDENTIAL 41
