Page 35 - Realtai - Communications Strategy

Realtai communications strategy

8. Some of the core areas include but not limited to.

Proactively identify stories and news which
Pro-active & re- support the key objectives of Realtai and give
voice to the brand and key senior
active media
spokespeople.
relations (where
appropriate). Create engaging PR campaigns that meet
Realti’s objectives and bring about awareness

of the brand, industry and impact on the charity
retails sector, social housing renewal etc.

Reactive response to media enquiries, requests
for interviews and comments.

Challenge media as appropriate – for example
correcting facts and managing the amount of
expose relating to specific issues.

Realtai’s crisis communications response.

Implementing a strategy for identifying threats
and sensitivities, how to mitigate risk, clarifying
the positioning of Realtai and the brand’s
response.

Allocation of crisis response team and structure
for delivery of same through FBF
Communications and Senior Management
team.

Preparation and distribution of all media
releases including liaison with relevant partners,
community groups, social housing bodies,
government etc.

Monitoring of all media on and off line,
including reactions through social media.

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