Page 31 - Realtai - Communications Strategy

Realtai communications strategy

2. Some of the core areas include but not limited to.

The management ownership and
Direct marketing implementation of Realtai’s direct marketing

activities to key databases of segmented audiences.
audiences.

Monthly clean-up of databases and

segmenting of contacts.

Creation of direct marketing content –

articles, opinion pieces, interviews with
Realtai team, client case studies, industry

facts, research of same etc.

Design and rollout of monthly (frequency to

be decided) e-zine to key targets.

Direct marketing automations set-up and

management.

Management of measurement, ezine stats

and evaluation of improvements.

3. Some of the core areas include but not limited to.

Event sponsorships/participation/speaker ops etc.
Relationship

building with Inclusion in umbrella body’s owned media – social
umbrella bodies and print publications.

(charity bodies,
associations including
Establish joint campaigns i.e. commissioning /
green/sustainability
sponsorship of industry research and support for
outlets, charity retail
marketing of same
and social housing).

PRIVATE AND CONFIDENTIAL 30