Page 9 - Realtai - Communications Strategy

Realtai communications strategy

Overall objectives.

1. Establish Realtai as a specialist property company
which understands and is part of charity retail
creating a partnership approach which is beneficial
The overall goal
to both charity and landlord. The benefits generate
of Realtai is to: income for the charity AND makes the charity

operation more profitable thereby making more
funds available to the core mission of the

organisation.

2. To introduce and enhance the communications
of Realtai amongst the Charity retail sector and

its bespoke offering to charity retail.
The objectives

of this To support the market entry of Realtai as a
communication partnership approach with an industry voice on

plan intend to: trends, topics and issues relating to the sector.

To support the scale up of this successful
partnership ensuing the growth and
management benefits are communicated and

understood coherently by target audiences.

To identify timely and strategic outreach

opportunities.

Realtai to be recognised as a known ‘expert’ name
3.
within the industry and a collaboration of choice
for Charity Realtai Organisations when seeking an
The
innovative property management partner for the
communications rollout and management of their charity retail
goal of Realtai offering

is for:

PRIVATE AND CONFIDENTIAL 08