Page 19 - Realtai Communications Strategy

Realtai communications strategy

Target audiences.

Realtai will aim to communicate effectively (when appropriate) to all target audiences with
key messages relevant to each audience including:

Charity Retail decision makers – c-suite / Head of Retail.

Umbrella bodies.
The Charity Retail Association (CRA) UK
Irish Charity Shops Association (ICSA) ROI

Hospice Association UK
Others

Social Housing Providers.
Irish Council for Social Housing (ICSH)
National Housing Federation

NIFHA
Others

Estate agents.
Media – on and off-line, local, national, international (where appropriate).

Investors.
Local authorities and Government departments.

Key Partners i.e. BDO / ecommerce and agencies.
Local organisations.

Local business community.
Suppliers and customers.

For each activation, an engagement

and communication plan will be
activated to map out the activity and to
highlight the who, the purpose of the

activity, what the content or focus will
be, the method of how we are going to
communicate to that audience, the

timeline and who is responsible for the
management of same. See table for an
example:

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