Page 24 - Realtai Communications Strategy

Realtai communications strategy

Strategic overview.

What does good communications look like?

The key to implementing Realtai’s communications function is to understand the
importance of placing strategic communications at the heart of the organisation, as a

means of supporting the delivery of Realtai’s strategic objectives and priorities.

Good communications helps to:

Communicate the offering, goals, aspirations and ambitions of Realtai.

Introduce brand reputation from the offset.
Help engagement – of clients, stakeholders and staff.

Build trust of Realtai and within the industry.

Drives change within the industry by using Realtai’s voice and addressing market
issues, trends, culture etc.

Influences audiences, behaviours and perceptions.
Manage performances of Realtai in the market, setting revised objectives, goals and

approach going forward.

Marketing strategy.

The overall aim of the marketing communications strategy is:

“ Taking a stealth marketing approach, communicate

Realtai to the charity retail sector as a new asset class

offering that is set to change their retail operations and

bring immense benefits to the client and sector.

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