Page 25 - Realtai Communications Strategy

Realtai communications strategy

This will be achieved through the planned use of consistent, high quality, relevant and cost-
effective communications.

To ensure charity c-suite decision makers,
stakeholders, partners, communities, employees,
clients and prospects have a clear understanding of
Realtai’s vision for the industry, it’s passion to bring
about change, it’s relationship as part of the
industry, its product offering and the benefits of
same to the charity retail industry and landlord.

Clients, prospects, the Realtai is highly Realtai is respected as Realtai is recognised
industry, skakeholders, regarded and visibly an industry voice that as a product / service
partners etc are fully recognised as drives change, where people,
informed and property leader within positively influences communities, charities
empowered to the charity retail behaviours and brings and businesses
participate in decisions sector. solutions to the prosper and reach
that affect them, their forefront. their full scalable
organisation and the potential.
industry.

Principles.

Through implementation of the communications strategy, Realtai will strive to:

Secure and strengthen the market entry reputation of Realtai as a leader in the

sustainable charity retail property management sector.

Make the Realtai offering easy to understand, using language that resonates with target

audiences.

Ensure all communications are consistent and co-ordinated across all channels to

provide maximum support to Realtai’s sales and investor strategies.

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