Page 26 - Realtai Communications Strategy
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Realtai communications strategy
Ensure charity retail, partners, investors and employees understand and support
Realtai’s vision and their contribution to it.
Ensure that charity retail, clients, partners, other stakeholders are kept informed
about Realtai, its plans and initiatives, and market success i.e. happy, scalable and
profitable clients.
Promote the image of Realtai as an effective, efficient organisation, focused on the
needs of the charity retail sector with added benefits i.e. sustainability, social housing.
Build and maintain a professional corporate identity.
Co-ordinate and direct communications so that all areas of the business work
towards shared objectives.
Promote high quality personable sales and customer service experience and ensure
that everyone within and contracted to Realtai understands their vital role in
delivering this.
PRIVATE AND CONFIDENTIAL 25
