Page 31 - Realtai Communications Strategy

Realtai communications strategy

Communication delivery.

FBF Communications will be responsible for co-ordinating communication from Realtai,
liaising with the various channels, developing communication materials, managing content

on Realtai’s website / blog and other social media platforms and providing support and

assistance to Realtai’s service areas in their communications activities.

FBF Communications core role will involve:

1. Some of the core areas include but not limited to.

Content will be the heart of Realtai’s
Creating & communications plan across marketing

delivering platforms.

creative, engaging

and relevant Topical content will propel Realtai as a voice
content. in the industry, with opinions, thought

leadership etc.

FBF will manage, co-ordinate, interview and

draft all content for distribution through
appropriate channels to reach target

audiences.

Realtai’s content needs to address market

issues, bring to the forefront words and

expressions that tap into the emotions of
target audiences i.e. Head of Retail personnel

and communicate the partnership between

Realtai and the industry.

PRIVATE AND CONFIDENTIAL 30