Page 33 - Realtai Communications Strategy
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Realtai communications strategy







                                                        Assistance with growth of audience base.

                                                        Attendance / visibility at umbrella body awards,
                                                        events, networking opportunities.

                                                        Engagement and relationship building with key
                                                        personnel at same.




                 4.                               Some of the core areas include but not limited to.


                                                        Support Realtai in social media outreach to key
                 Management of                          audiences.

                 social media -
                                                        Ongoing managing, posting, liking and
                 LinkedIn.                              commenting on and from company page.


                                                        Connect and network with connections and
                                                        targets.

                                                        Drive one to one conversations with key retail

                                                        directors / decision makers.

                                                        Create text / copy to support campaigns and
                                                        outreach – posts, opinion pieces, link to blog
                                                        posts, media coverage of industry topics, case
                                                        studies, sharing of industry reports etc.


                                                        Driving re-active and pro-active social
                                                        conversations.

                                                        Create, design and implement paid for LinkedIn
                                                        advertising that supports the objectives of
                                                        Realtai communication strategy.

                                                        Tie in with Oak and other key partners
                                                        (sustainability, ecommerce, property market) to
                                                        drive conversations and influence same with

                                                        key Realtai messaging.


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