Page 32 - Realtai Communications Strategy
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Realtai communications strategy
2. Some of the core areas include but not limited to.
The management ownership and
Direct marketing implementation of Realtai’s direct marketing
activities to key databases of segmented audiences.
audiences.
Monthly clean-up of databases and
segmenting of contacts.
Creation of direct marketing content –
articles, opinion pieces, interviews with
Realtai team, client case studies, industry
facts, research of same etc.
Design and rollout of monthly (frequency to
be decided) e-zine to key targets.
Direct marketing automations set-up and
management.
Management of measurement, ezine stats
and evaluation of improvements.
3. Some of the core areas include but not limited to.
Event sponsorships/participation/speaker ops etc.
Relationship
building with Inclusion in umbrella body’s owned media – social
umbrella bodies and print publications.
(charity bodies,
associations including
Establish joint campaigns i.e. commissioning /
green/sustainability
sponsorship of industry research and support for
outlets, charity retail
marketing of same
and social housing).
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