Page 32 - Realtai Communications Strategy
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Realtai communications strategy






                 2.                               Some of the core areas include but not limited to.

                                                        The management ownership and
                 Direct marketing                       implementation of Realtai’s direct marketing

                 activities to key                      databases of segmented audiences.
                 audiences.


                                                        Monthly clean-up of databases and
                                                        segmenting of contacts.


                                                        Creation of direct marketing content –

                                                        articles, opinion pieces, interviews with
                                                        Realtai team, client case studies, industry

                                                        facts, research of same etc.


                                                        Design and rollout of monthly (frequency to

                                                        be decided) e-zine to key targets.


                                                        Direct marketing automations set-up and

                                                        management.


                                                        Management of measurement, ezine stats

                                                        and evaluation of improvements.




                 3.                               Some of the core areas include but not limited to.

                                                        Event sponsorships/participation/speaker ops etc.
                 Relationship

                 building with                          Inclusion in umbrella body’s owned media – social
                 umbrella bodies                        and print publications.

                 (charity bodies,
                 associations including
                                                        Establish joint campaigns i.e. commissioning /
                 green/sustainability
                                                        sponsorship of industry research and support for
                 outlets, charity retail
                                                        marketing of same
                 and social housing).




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