Page 36 - Realtai Communications Strategy
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Realtai communications strategy






                 8.                               Some of the core areas include but not limited to.

                                                        Proactively identify stories and news which
                 Pro-active & re-                       support the key objectives of Realtai and give
                                                        voice to the brand and key senior
                 active media
                                                        spokespeople.
                 relations (where
                 appropriate).                          Create engaging PR campaigns that meet
                                                        Realti’s objectives and bring about awareness

                                                        of the brand, industry and impact on the charity
                                                        retails sector, social housing renewal etc.

                                                        Reactive response to media enquiries, requests
                                                        for interviews and comments.

                                                        Challenge media as appropriate – for example
                                                        correcting facts and managing the amount of
                                                        expose relating to specific issues.


                                                        Realtai’s crisis communications response.

                                                        Implementing a strategy for identifying threats
                                                        and sensitivities, how to mitigate risk, clarifying
                                                        the positioning of Realtai and the brand’s
                                                        response.


                                                        Allocation of crisis response team and structure
                                                        for delivery of same through FBF
                                                        Communications and Senior Management
                                                        team.

                                                        Preparation and distribution of all media
                                                        releases including liaison with relevant partners,
                                                        community groups, social housing bodies,
                                                        government etc.


                                                        Monitoring of all media on and off line,
                                                        including reactions through social media.








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