Page 34 - Realtai Communications Strategy

Realtai communications strategy

5. Some of the core areas include but not limited to.

Use the website as a tool to control each
Management of visitor’s experience, directing them to

website & blog. information that they will find most useful and
engaging so that we can provide them with the

appropriate, targeted messaging.

Establish an engaging, opinionated and
resourceful blog on the website that will play

host to all market relevant content produced by
FBF and Realtai.

Use the blog as the home for Realtai – driving

sales prospects, partners, audiences,
stakeholders etc there to gather more

information on who Realtai is and the brand’s
voice.

6. Some of the core areas include but not limited to.

FBF to establish relationships with partners who

Building & can compliment the Realtai brand and
maintaining communication objectives.

relationships with

partners. Use these partnerships to support themed
communications and to drive influence and

perceptions within the industry i.e. ecommerce,

sustainability, retail, brand partnerships.

Structure this communication for seeding to key
audiences at seasonal times throughout the

charity retail calendar.

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