Page 41 - Realtai Communications Strategy

Realtai communications strategy

Deliverables.

Content creation May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Ongoing management, co-ordination, interviews
and copywriting of content for all platforms

Direct marketing May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Design and rollout of monthly ezine to key
targets
Management of automations, measurements
and analytics
Umbrella bodies partnerships May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Identifying 2021 opportunities with Umbrella * Note 1 * Note 2
bodies
Devise strategy and agree on partnerhip
sponsorship / attendance /campaigns / support
for 2021
Management of social media May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Ongoing managing, posting on company pages

Creating content and connecting with targets
Strategy for set up and rollout of LinkedIn ads

Website/Blog May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Ongoing management of blog content
Creation, devising of website content

Building relationships with partners May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Engagement with partners & relationship
growth
Devising of content

Host Realtai owned events May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Establishing a strategy for launch of Realtai
Launch event to take place (provisionally)
Devising strategy for hosting of other local UK
ROI events
Pro-active/re-active media relations May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Ongoing monitoring of media - stories / news
etc and identifying opportunities for Realtai
Corporate communications strategy May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Identify areas of corporate strategy that needs
assistance and implement timeline for same
Assistance with collateral to support Realtai's
corporate brand and identity, stakeholder
engagement, corporate campaigns

Review & evaluation May. Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Identify review and evaluation mechanisms and
implement tools across all activations to ensure
contined measurement
Monthly team meeting to review progress and
drive the communications function
Analyse monthly measurements and evaluate
success. Implement changes

* Note 1 - Green Charity Retail conference (CRA)

* Note 2 - CRA Awards & exhibition/Community Housing Awards (ICSH)/Sustainability Summit
PRIVATE AND CONFIDENTIAL 40