Page 28 - Realtai Communications Strategy
P. 28
Realtai communications strategy
House in order.
To activate the channels and activity to reach key audiences with key messages, we need
to establish some growth work in getting Realtai’s house in order:
TOOLS USE OF TOOLS ACTION POINTS
Website A landing page as a sales and Website to be completed and
information tool for existing launched.
and new clients.
Blog element to be added to website,
Blog to house articles, case content to be added and content to be
studies and other key updated regularly – monthly content
marketing materials. calendar to be created and approved.
Links to blog content can be used
across social, LinkedIn etc to drive
awareness of opinion pieces,
commentary, research results etc.
Measurement tools in place to
measure traffic to website and its
effictiveness.
External digital to assist with SEO,
placement, growth, etc.
Company LinkedIn to play Company LinkedIn to be finalised and
LinkedIn
host as: all connections imported to one brand
page.
Opportunity to
maximise on relevant LinkedIn ads to be created and a
connections. strategy and timeline devised for the
rollout of content that will drive
Sales tool to connect awareness of Realtai and further
and talk directly with connections.
prespects.
Articles, opinion pieces and other
Platform to share relevant content to be established and
marketing materials/ shared – with a particular focus on the
voice for Realtai in the general industry, creating a voice for
industry. Realtai.
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