Page 3 - Realtai Communications Strategy
P. 3
Realtai communications strategy
TABLE OF CONTENTS
Introduction……….…………………………………………………………………………….…………………….04
Market context………………….……………………………………………………………………………………06
Communicaton objectives………….……..…………………………………………………………………08
Communication tasks……………………………………………………………………………………………10
SWOT analysis….………………………….…………………………………………………………………………13
Key messages…………………………………………………………………………………………….…………..16
Target audiences……..…………………………………………………………………….………………………18
Strategy..…………………………….………………………………………………………………………………….23
Strategic Overview
Marketing communication strategy
Principles
Delivery of outcomes……..………………………………………………………………….……….…………27
House in order
Communication delivery
Measuring success
Project management
Final thoughts.…………………………………………………………………………………….……….……..…42
PRIVATE AND CONFIDENTIAL 02
