Page 2 - Tisa Agustina Arlisa Putri_21050394060_Proposal Bussines Plan
P. 2

DAFTAR ISI



               BAB I ............................................................................................................................................................ 2

               PENDAHULUAN ....................................................................................................................................... 2
                  1.1 Latar Belakang .................................................................................................................................... 2

                  1.2 Segmentasi Pasar ................................................................................................................................ 2
                  1.3 Gambaran Produk ............................................................................................................................... 3
               BAB II .......................................................................................................................................................... 5

               ANALISIS INDUSTRI ............................................................................................................................... 5
                  2.1 Analisis Masa Depan .......................................................................................................................... 5

                  2.2 Analisis Pesaing .................................................................................................................................. 5
                  2.3 Visi dan Misi Usaha ............................................................................................................................ 5
                  2.4 Peluang Usaha ..................................................................................................................................... 6

               BAB III ......................................................................................................................................................... 7
               RENCANA ORGANISASI DAN MANAJEMEN ................................................................................... 7

                  3.1 Rencana Organisasi ............................................................................................................................. 7
               BAB IV ....................................................................................................................................................... 10

               RENCANA PRODUKSI DAN OPERASIONAL ................................................................................... 10
                  4.1 Konsep Branding Produk .................................................................................................................. 10

                  4.2 Produksi dan Operasional ................................................................................................................. 10
               BAB V ........................................................................................................................................................ 13
                  5.1 Strategi Penjualan ............................................................................................................................. 13

               BAB VI ....................................................................................................................................................... 15
               ANALISIS KEUANGAN ......................................................................................................................... 15

                  6.1 Modal Awal Produksi ....................................................................................................................... 15
                  6.2 Harga Pokok Penjualan ..................................................................................................................... 16

                  6.4 Break Even Point (BEP) ................................................................................................................... 16











                                                              1
   1   2   3   4   5   6   7