Page 2 - Tisa Agustina Arlisa Putri_21050394060_Proposal Bussines Plan
P. 2
DAFTAR ISI
BAB I ............................................................................................................................................................ 2
PENDAHULUAN ....................................................................................................................................... 2
1.1 Latar Belakang .................................................................................................................................... 2
1.2 Segmentasi Pasar ................................................................................................................................ 2
1.3 Gambaran Produk ............................................................................................................................... 3
BAB II .......................................................................................................................................................... 5
ANALISIS INDUSTRI ............................................................................................................................... 5
2.1 Analisis Masa Depan .......................................................................................................................... 5
2.2 Analisis Pesaing .................................................................................................................................. 5
2.3 Visi dan Misi Usaha ............................................................................................................................ 5
2.4 Peluang Usaha ..................................................................................................................................... 6
BAB III ......................................................................................................................................................... 7
RENCANA ORGANISASI DAN MANAJEMEN ................................................................................... 7
3.1 Rencana Organisasi ............................................................................................................................. 7
BAB IV ....................................................................................................................................................... 10
RENCANA PRODUKSI DAN OPERASIONAL ................................................................................... 10
4.1 Konsep Branding Produk .................................................................................................................. 10
4.2 Produksi dan Operasional ................................................................................................................. 10
BAB V ........................................................................................................................................................ 13
5.1 Strategi Penjualan ............................................................................................................................. 13
BAB VI ....................................................................................................................................................... 15
ANALISIS KEUANGAN ......................................................................................................................... 15
6.1 Modal Awal Produksi ....................................................................................................................... 15
6.2 Harga Pokok Penjualan ..................................................................................................................... 16
6.4 Break Even Point (BEP) ................................................................................................................... 16
1