Page 6 - Wallet Factory Deck
P. 6

A successful digital wallet business is based on three pillars:

        acquisition, engagement and monetization







        To run a successful business being attractive for the customers
        and merchants, a Wallet operator must offer the proper
        anchoring products matching the key business model pillars:                                                     (for customers and business)







            1. Customer acquisition                                      All payment tools in one wallet                         PAYMENTS
                                                                          (e-money, cards, accounts)



            2. Customer engagement                                             Loyalty program                                   REWARDS
                                                                            of required complexity



            3. Customer monetization                                      Transactional fees, interest                         MARKETPLACE
                                                                       income, discounts and money left







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