Page 18 - Trucunnect Training

TCD Agents,

TruConnect encourages TruConnect Direct Agents to market and promote our services using the
TruConnect website, TCD Independent Agent website or approved agent designed websites. Agents
must also only use approved TruConnect promotional and marketing materials. When doing so, agents
must follow our Online and General Advertising guidelines provided in your TruConnect Agent Training
and TruConnect Agent Agreements.

TruConnect Direct carefully designed its overall branding and promotional materials to ensure that each
aspect of the TruConnect Direct program is fair, truthful, substantiated, and in compliance with the
known legal requirements of federal and state laws. It is imperative that only the materials approved
by TruConnect Direct be utilized in all sales, marketing and promotional efforts and activities.

• To promote the Products and Services and the opportunity TruConnect Direct offers,
Independent Agents should use the sales aids and support materials produced by TruConnect
Direct or made available through an Independent Agent’s TCDZone.
• Independent Agents that choose to produce their own literature, advertisements, sales aids, or
promotional materials must seek prior written approval from the TruConnect Direct Compliance
Department.
• Independent Agents are prohibited from independently designing a website that uses the
names, trademarks, service marks, logos, or descriptions of TruConnect Direct or its Products
and Services, or otherwise promotes (directly or indirectly) TruConnect Direct or its Products
and Services or the TruConnect Direct opportunity without prior written approval from the
TruConnect Direct Compliance Department..
• It is important to note that materials must be re‐approved every six (6) months in order to
ensure that they remain in compliance with current best practices. Please email
compliance@truconnect.com or call 469-415-4163 to submit materials or websites for approval.
• Independent Agents are not permitted, under any circumstances, to create side businesses
selling sales aids or training to other TruConnect Direct Independent Agents and doing so is
cause for the termination of the involved Agent(s) contract with TruConnect Direct.

Any Independent Agent found violating the TruConnect Direct advertising policy, including but not
limited to logo reproduction on any marketing materials, websites, or sales aids, will be subject to
disciplinary action. We may request to take down any unapproved websites. Any questions about the
TruConnect Direct advertising policy should be addressed by calling the Compliance department at 1-
469-415-4163.