Page 33 - مدخل إلي العلاقات العامة
P. 33
?? -??????? ???? ??????? ???????? ?????? ????????? ???? ???????????? ??.??
??????????????? ?D. Bernestein??
?????? ??? ???????? ????? ??????? (?????? ?? ???????) ????????? ???????? ?????
??????? ???? ?? ??????? ???????? ???? ???? ??? ??????? ??????? ?? ????????? .?????
???? ??? ??????? ???? ??????? ???????? ???????? ??? ????? ?? ????? ?? ?????
??????? ???????? ?????? ??? ?Company Image and Reality 1984??
????? ???? ????? ??? (? )3???? ??? ?????? ????? ?? ????? ?????? ?? ??????? ? ?????
??? ???? ??? ??? ??????? ?? ?????? ???? ???? ???????? ???????? ???? ?????? ?????
???????? ????? ??? ?????? ??????? ???? ?? ????? ?? ????? (? )Spokes??????
???????? ???? ???? ??? ??????? ??????? ?? ????????.??
?????? ??????? ??? ????? ?? ??? ????? ????????? (?)The Communicator??
?(? )81????? ?????? ??????? ?? ???? (? )9??????? ?(? )9??????? .????? ??? ??? ?? ?????
??? ???????? ?????? ?? ??? ??? ?????? ????????.??
????? ???? ?????? ???? ?????? ???????? ?????? ??????? ?????????? ?????????.??
??- 31 -??
