Page 37 - مدخل إلي العلاقات العامة
P. 37

???????? -:??????? ??????? ????????? ?? ???????? ?????? ?? ????? ???????
                            ??????????:????? ???? ?? ???? ?????? ?????????

??Multidisciplinary Conceptual Framework??

??? ???????? ????????? ???????? ?????? ??? ?????? ????????? ??? ??????
             ?(? )Rex Harlow????? ??? ???? ??? ???? ??? ????? ???????? ???????.??

             ?)? Public Relations Society of America (PRSA???????? ???????:??

??? ????????????? ??????????? ?????????? ??????????? ??????????? ?????????? ???????? ?????????? ????????????
??????????? ????????????? ????????????? ???????????? ? ????????????? ???????????? ????????? ??????????? ???????????

                                                                         ??????????.??

???? ???? ????? ????? ?????? ?? ????? ? ??????? ??? ????? ????? ??????? ???
???????? ??? ?????????? ?? ??? ????? ? ??????? ????? ??? ??????? ????? ??????? ???
????? ?????? ????? ? ???????? ??? ??????? ??? ????? ????? ??? ???????? ??????? ? ????????
???? ?? ???? ???? ????? ???? ????? ????? ???????? ????? ? ????????? ??????

                                ??????? ?????? ??????? ???????? ?????? ?????? ????.??

???? ????? ??? ???? ???????? ?????? ???? ??? ????? ?????? ?? ??????? ?????
?????? ??? ????? ????? ??? ????? (? )Krishnamurthy Sriramesh?????? ?????????
??????? ????? ????? ??? ?????? ??????? ???????? ???????? ?????? ?????? ?????? ?????
?(? )Symbiotic relationships??? ???????? ??? ??????? ???? ???? ?????? ?????

                                                           ??????? ?????? ?????????.??

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