Page 63 - مدخل إلي العلاقات العامة
P. 63
?????? ???????? ?????? ?? ????? ?????? ??? ???? ??????? ??? ???? ???????
????????.??
?(? )2????? ????? ??????? ???????.??
?(? )3????? ?????? ??????? ???? ??????? ??? ??? ??????? ?????? ??? ??? ??????:??
??? ??? ?????? ?????? ?????? ???????? ??? ??????? ???????? ?? ????? ?????? ???
????????? ??????
?(? )4?????? ?? ????? ???????:??
???? ???? ??? ???????? ?????? ??????? ??? ?:??
?? ????????? ??????? ?Corporate communications??
?? ?????? ??????? ?Corporate affairs??
?? ???????? ??????? ?Corporate relations??
?? ??????????? ???????? ?External communications??
?? ???????? ?????? ?Public affairs??
?? ??????????? ?communications??
?(? )5?????? ??? ???????? ?? ????????.??
?(? )6????? ????? ?????? ???????.??
?(? )7????? ??????? ?????? ?????? ?????? ?????????.??
?(? )8????? ????? ???????.??
?(? )9????? ?????? ????? ?? ???????.??
??- 61 -??