Page 58 - مدخل إلي العلاقات العامة
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?(? )17?????? ?????? ?)Philosophical issues( :??
????? ???????? ????????? ?? ???????? ?????? ????? ?????? ????? ??? ????????
?????????? ? ???????? ??? ?? ??? ?????? ??? ???????? ???? ????????? ? ?????????? ???? ??? ????
???? ?? ???? ????? ??????????? ?????? (? )Epistemological????? .???????
??????????????? ????? ??????? ?? ???? ???? ???? ????? ????? ???????? ? ????? ??????
???? ????? ????????? ?? ?? ??? ?????? ?? ???????? ?????? ?????? ??????? ?????? ???
?????? ????????? ?? ?????? ?????? ??? ??????????? .???????? ?? ????????????? ????
?????????? ?????????? ?????????? ?? ??????? ??? ??????? ??????? (? )Rational??????
????? ??? ?? ??????? ???? ?? ???? ???????? ???? ??? ?? ?????? ???????? ????????
?(? )Empiric????? ???? ??? ???? ????? ??????? ?? ???? ?????? ??? ????? ?????????
????? ????? ???? ???? ?????? ?????????? ????????? .??? ???? ??? ??????? ?????????
????? ????? ???? ????? ??? ???????? ????????? ?? ???????? ???????.??
?(? )18???????? ?)Marketing( :??
?????? ???? ????????? ?? ??????? ???? ? ???? ???? ??????? ?????? ??????? ????? ???
????? ?? ???? ??? ?? ??? ??????? ?? ????? ???? ?? ????? ?? ????? ????? ?????? ???
???????? ?? ????? ??????? ?????.??
?(? )19?????????? ?)Communication( :??
??? ????? ????????? ?? ???????? ???????? ??????? ???? ???? ?? ???? ?????????
???????? .????? ?????? ??? ?? ????????? ??? ?????? ???????? ?????? ?? ????? ????.??
??- 56 -??
