Page 56 - مدخل إلي العلاقات العامة
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?(? )15????????? ???????? ?)The Publics( :??
?????? ???? ?? ???????? ?????? ???????? ??? ?? ???? ????????? ???????? ??????????
??? ??????? ? ???? ??? ? ???? ??????? ?????? ????????? ???? ??? ??????? ?????.??
???? ??????? ???????? ???? ?????? ???? ??????? ?? ??? ?:??
???????? ????? ? ?????????? ????????? ? ???????? ??????? ? ?????????? ? ???????? ???????? ????
??????????? ??????? ? ?????????? ?????? ? ?????????? ??????? (????????) ? ????????????????
??????????? .??????? ??????? ??????? ???????????? ???????????? ?????? ?????? ??? ??? ????????
?(?.)Stakeholders??
?(? )16?? ???? ??? ????? ??????????)Social Capital( :??
???? ????? ????????? ??? ?? ??? ????? ?????? (? )Intellectual Capital????? ???
?????????.??
??- 54 -??
