Page 57 - مدخل إلي العلاقات العامة
P. 57

?? – ??? ????? ?????? (? )Human Capital??????? ?? ?????? ???? ??? ???
                               ???? ??? ??? ??? ??? ??? ?? ????? ?????? ??????? ????.??

                   ?? – ??? ??? ???????? (? )Relations Capital??????? ?? ?:??

                                   ?(? )1???? ????? ????????? (?:)Social Capital??

???? ?? ????? ???? ??? ????? ?????? ?? ??????? ?? ?????? ?????? ???? ????? ????????
??????? ??? ??? ????? ??? ??????? ???? ???????? ???? ??????? ???????? ?????????
?????? ???? ??? ????????? ???????? ?? ???? ????? ??? ??????? ?????? ????????? ???????

                                                              ??????? ????? ????????.??

?(? )2??? ????? ??????? ?? ???? ????? ??????? ?? ?????? ????? ??? ????????? ?????
                                                              ???? ??????? ?????????.??

?(? )3??? ????? ??????? ?? ??????? ?? ??????? ???????? ? ????? ?????? ??????????
        ????? (? )Stakeholders???? ??????? ?????????? ??????? ???????? ???? ?????.??

????? ??? ?? ????????? ?? ???????? ?????? ???????? ??? ?? ??????? ????? ??????
???? ????? ????????? ????????? ?????? ???????? ?? ???????? ????? ??? ????? ??????

                                        ???????? ???? ??? ??? ?? ????? ????? ????????.??

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