Page 69 - مدخل إلي العلاقات العامة
P. 69
????? ???????? ?????? ?? ???????? (?)Institute of Public Relations( )IPR??
???? ???? ??? ?????? ??? ? ? 1948???? ?? ?????? ? 3500?????? ? ??????? ?????
?????? ?? ??? ????? ?????? ???????? ?????? ?? ???????? ??????? ? ????? ??????
???????????? ???????????? ???????? ?????? ???????? ?? ???????? ?????? ????? ?????
?(?. )Public Relations??
?????? ??????? ???????? ?????? ?? ???????? (?)PRCA??
??Public Relations Consultants Association??
?????? ?? ????? ??? ? 1969??? ???????? ???????? ?? ??????? ???????? ?????? ? ??????
????????? :?????? ???????? ??????? ??? ??????? ???????? ?????? ? ???????? ????? ??? ?????
???????? ?????? ????? ??? ?? ???????? ?????? ? ???????? ????? ????????.??
???? ?????? ?? ?????? ?????? ????? ?? ???????? ?????? ??? ??? ????? ???? ??????
??????? ???????? ?????? ?????????.??
??- 67 -??
