Page 74 - مدخل إلي العلاقات العامة
P. 74
??????? ? :??? ????? ???????? ?????? ??????
??? ?????? ??? ??? ?? ????? ??????? ?? ?????? ????????? .???? ??? ???? ???? ?????
??? ?? ???????? ?????? ??? ????? )Quasi profession( .????? ???? ??????? ???????
?????? ???? ???????? ?? ???????? ? ?????? ??????? ????????:??
?(? )1??? ????? ?? ???? ?????? ?? ????? ??? ???????? ?????? ??? ??? ??? ?????
??????? ????? ????? ?????? ?? ???? ? ???? ???????? ?????? ? ?????? ??? ??? ????
???????? ??????? ? ?????? ???? ?????? ????? ?????? ????? ???????.??
?(? )2??????? ???? ??? ????????? ???????? ?????? ??? ?????? ?????? ??????? ?????
??? ???? (? )Craft??????? ??????? ?????? ??? ??? ?????? ??????? ???? ??????:??
???? ??? ???????? ??? ??? ?? ????? ???? ???????? ?????? ?? ???????? ???????
????? (????) ???? ??? ??????? (? )Propaganda???????? ?? ??????? ????.??
?(? )3?????? ???? ??? ??? ?? ?????? ???????? ?????? ???? ?? ?????? ?? ??????
?????????? .??????? ??????? ???? ????? ???? ?? ?????? ???? ?????? ? ?????????
?????? ????? ????? ??????? ? ????????? ???????? ?? ??????? ???? ?????? ??? ????
??????? ?? ???? ???? ???????? ? ????????? ??????? ??????? ?? ????????.??
?(? )4?????? ????? ????? (? )Technician mentality????? ?? ??? ?????? ??? ??? ???
??????? ???????? ??????? .???? ???? ?? ????? ????? ?? ??????? ??? ????? ??????
???????? ??? ????? ??????? ????? ????? ??? ?? ?? ??? ??????? ??????
?(? )Newsietters???? ?? ???? ????????? ??????? ?? ??????? ?? ?????? ??? ??????
??????? ?? ????? ?? ????? ?? ?????? ??????? ?? ???? ??????? ????? ???
???????? .???? ???? ????? ??????? ?????? ??? ????? ??????? ??? ?? ?? ????
??- 72 -??
